What Does a Digital Marketer Do?
- 29/07/2024 22:53 PM
Digital marketing is no longer a niche industry. It has become an integral part of a company’s marketing activities to boost brand awareness, engage prospects and customers, drive traffic, and generate quality leads.
Brands that want to succeed in today’s fast-moving digital world need marketers with great digital skills and knowledge and qualifications that go beyond basic marketing strategies to ensure their products and services are visible online.
The good news for budding marketers is that there’s huge demand, as digital marketing roles are set to grow by 6% (higher than the average job growth rate) by 2032 according to the U.S Bureau of Labor. This growth is fueled by the emergence of new technologies such as artificial intelligence (AI) to automate and streamline many marketing tasks.
So if you’re considering a digital marketing career, a good place to start is by understanding what digital marketers do and the skills required.
What is a Digital Marketer?
A digital marketer is responsible for using a variety of digital channels to build brand awareness, engage customers, and generate leads.
